In the ever-evolving tapestry of the UK construction landscape, few regions command attention like the South of England.
With London and its surrounding counties driving a remarkable share of the country’s building, infrastructure, and commercial growth, the demand for high-performance construction solutions has never been greater. Yet until recently, one question remained: who will champion this dynamic market on the ground?
Enter Michael Cross, the newly appointed Southern Sales Manager at Vebro Polymers, the Northwest-rooted, innovation-driven resin flooring solutions specialist that’s now turning its sights confidently southward.
Why the South Matters Now More Than Ever
The UK construction economy is a mosaic of regional strengths, but London consistently stands out. With construction output routinely accounting for an estimated £60bn+ annually, the capital and its neighbouring counties remain at the forefront of ambitious commercial projects, large-scale residential builds, and high-spec architectural design. Whether it’s transport hubs, cultural centres, or mixed-use developments, the South’s pulse is strong, and its appetite for premium construction materials and expert guidance is insatiable.
Yet, despite having sales resources dotted across the UK, Vebro had never invested in a dedicated regional specialist embedded within the heart of this fast-paced corridor… until now.
Big Cockney Energy, Bigger Strategic Vision
Stepping into this pivotal role, Michael Cross brings both experience and momentum, combining robust technical expertise with a sales acumen sharpened across sectors of the construction products and building materials industry.
From his early days as a Technical Sales Engineer to senior commercial leadership roles, Michael’s career trajectory has been defined by an ability to translate complex product performance into real-world solutions for contractors, architects, and consultants alike. His most recent tenures include influential positions such as Territory Sales Manager and Regional Sales Manager (South, London & Southeast), where he steered sales growth in one of the UK’s most competitive territories.
At Vebro, his remit is broad and vital:
- Nurture and expand existing contractor relationships
- Onboard new customers with tailored local support
- Develop project leads and strengthen specification uptake
- Execute national contracts with local precision
- Grow the screed business across priority Southeast sectors
“I’m thrilled to be joining Vebro at such an exciting stage of growth,” Michael says. “There’s real energy here, and I’m looking forward to bringing hands-on support and high performance products to contractors, consultants and architects who demand more from their partners.”
I’m thrilled to be joining Vebro at such an exciting stage of growth. There’s real energy here, and I’m looking forward to bringing hands-on support and high performance products to contractors, consultants and architects who demand more from their partners!
– Michael Cross, Southern Sales Manager
A Strategic Move for a Strategic Region
For Vebro Polymers, Michael’s arrival signals more than just a hire, it marks a regional leap forward in how the company delivers value across the UK.
While the Northwest remains a cornerstone of the company’s identity and success, establishing a dedicated presence within the M1 catchment area underscores Vebro’s commitment to serving the heart of the UK’s construction boom. By placing a fully embedded expert on the ground, the company is poised to deliver responsive service, informed technical support, and dynamic solutions that today’s project teams require.
His seasoned perspective brings a fresh lens to Vebro’s offerings particularly in the advancement of seamless resin flooring and screed systems, solutions increasingly specified for performance-centric sectors like logistics, retail, healthcare, and education.
With Michael now in place, expect the Southeast to feel a marked shift in engagement, expertise, and execution from Vebro Polymers.
Curious how Vebro’s expanded presence can benefit your projects?
📩 Arrange an introductory meeting with Michael: hello@vebropolymers.com
📩 Book a CPD Seminar on Seamless Resin Flooring Benefits: cpd@vebropolymers.com
