Vebro Group’s CEO Mark Verinder, and the UK Head of Sales Jon Morris, welcomed Tom Cockerill from The UK Flooring Podcast to the company’s new UK HQ in Wilmslow, Cheshire, to discuss all things resin flooring.
In the polymer flooring industry, there’s a lot more happening than meets the eye. Sure, the products are important, but it’s the people — how they lead, train and connect — that truly make the difference.
The episode, Action Loves Speed, is an insightful conversation about what makes great leadership, why training is crucial, and how building real relationships is the secret sauce to standing out.
Leadership: Bold moves and unwavering confidence
When asked about leadership, Jon and Mark both agreed that great leadership is rooted in bold decision-making and staying firm in those decisions. Whether it’s in the football world with managers like José Mourinho or Jürgen Klopp, or in flooring businesses, it’s clear that leaders must move fast and act with conviction.
Mark shared that in the flooring industry industry, making quick, confident decisions is key. For Jon and Mark, leaders who adapt swiftly and stand by their choices in tough times are the ones who inspire the most confidence in their teams.
The secret to long-term success: Real relationships
It wouldn’t have been a Vebro appearance on The UK Flooring Podcast without covering the importance of relationships, which Jon and Mark stressed as the heart of Vebro’s success to date. Jon highlighted that it’s not enough to simply close a sale; it’s about creating lasting partnerships. Whether it’s with decision-makers or the people actually installing the flooring, understanding the value of each relationship is crucial.
Mark also emphasised the significant role installers play in ensuring the success of flooring projects. By fostering close connections with the people who work with the product on the ground, businesses can ensure smoother, more successful installations and create stronger client loyalty.
Training: More than just product knowledge
Of course, the topic of training came up, and it was clear that Jon and Mark see training as a core component of success—not just for salespeople but for everyone involved in the process. From estimators to installers, they stressed that equipping teams with the right skills is crucial to staying ahead in a competitive market.
Jon explained that Vebro takes training seriously, offering both standardised and bespoke training sessions to meet the unique needs of customers. But what really stood out was Mark’s point that feedback is just as valuable as the training itself. Every session is a two-way street, with valuable insights being shared from both sides.
Customers, many of whom work with different suppliers, provide critical feedback that directly influences the company’s R&D process. Mark pointed out that taking action on that feedback ensures continuous improvement and strengthens relationships with clients.
The future of the industry: Collaboration and growth
As the episode wrapped up, Mark and Jon made it clear that their approach to business isn’t just about selling products — it’s about creating a thriving community within the industry. It’s about leadership, collaboration and building long-term relationships.
Mark’s final thoughts? Companies that invest in their people and focus on real partnerships are the ones that will continue to grow. It’s not just about one successful sale—it’s about growing together with clients and partners, helping each other evolve and succeed in the ever-changing world of flooring.
