Vebro Polymers is delighted to announce a strategic partnership with Philippines-based construction giant, IIPI (International Industry Partners Inc. / Flooring Solutions Philippines) in a move that is sure to propel Vebro Polymers’ foothold in the Southeast Asian PU concrete market.
The flooring industry in the Philippines has emerged as one of the fastest growing over the past few years as the demand for high-performance, safe, and sustainable flooring continues to increase across all major industries in the country.
A key focus sector is the country’s growing food manufacturing industry, which contributes significantly to the nation’s economic output and reflects the country’s rich culinary tradition and array of regional cuisines. The market is seeing increased demand for advanced, specialised solutions, driven by shifts in consumer needs and technological advances.
Together, with IIPI’s local market knowledge alongside Vebro’s expertise in seamless applied resin-based flooring materials, the two brands will work in tandem to educate the market on the benefits of choosing sustainable, phthalate-free polyurethane concrete for the ultimate in performance and responsible surfacing in food and beverage process and packaging environments.
Renee Paul, Managing Director, Vebro Asia
“IIPI’s expertise and track record in the food and beverage sector perfectly complements Vebro’s material proficiency, creating a powerful synergy that will benefit both parties and we couldn’t be more delighted to work alongside such a trusted brand.”
When it comes to providing the best flooring surfaces in the country, IIPI is well known not only for its expert solutions but first-class craftsmanship. Founded in 2009, IIPI brings together a robust expertise in flooring combined with a track record of successfully delivering cutting-edge solutions over 15 years.
The partnership between Vebro Polymers and IIPI marks a key collaboration in expanding capabilities and strengthening market presence. Both organisations share a vision of innovative, high-quality solutions that will drive success in the industry.
With growing competition, the ability to offer unique value propositions is critical. The partnership will help Vebro stand out in a competitive market. The collaboration positions Vebro to take advantage of new opportunities in both existing and emerging markets.
Speaking of the new collaboration, Renee Paul, Managing Director for Vebro Polymers Asia said, “The partnership is a forward-looking move, positioning Vebro for long-term success by aligning with a partner that brings complementary strengths and shared growth goals.
“Vebro Polymers’ PU concrete range is an ideal fit for local market requirements; marrying all of the technical properties that end clients have come to expect from cement-modified polyurethane concrete, including enhanced chemical, wear and thermal resistance with a more environmentally conscious chemical composition that has seen VOCs, harmful phthalates and LBC Red-List classified chemicals stripped from the formulation, the material checks all of the boxes.
“IIPI’s expertise and track record in the food and beverage sector perfectly complements Vebro’s material proficiency, creating a powerful synergy that will benefit both parties and we couldn’t be more delighted to work alongside such a trusted brand”.
IIPI’s focus on innovation and technical expertise will drive forward-thinking solutions that will allow Vebro to stay ahead of industry trends. This partnership allows Vebro to scale more effectively, leveraging IIPI’s market infrastructure and resources for accelerated growth.
